There are several types of web design, from those built using website templates and ‘build your own’ site building applications to elaborate content managed and e-commerce web designs such as people used by big brand names like Amazon, eBay and Tesco. Some companies, even some big name companies, have less than professional looking and badly designed websites. Some have wonderful looking websites but because of their high graphical content as well as minimal text content can take an age to load, aren’t going to be user friendly and do not provide what the visitor wants.
Good Website Design
Though many aspects of website design differ from site to internet site, many things remain the same throughout the majority of websites on the internet. Most notably is the navigation or menu. The way in which a website’s selection works and looks is very important, as ultimately, visitors to a website are searching for certain criteria that will make them either stay and have interaction or leave. This ability for a website to keep readers interested is sometimes referred to as stickiness. Visitors want an attractive confidently exciting experience, but perhaps more importantly, they want ‘ease of use’. Website usability is a key factor for websites that want all their visitors to stick around, make an enquiry and ultimately complete a financial transaction and order a product or service.
Easy to Use Web Design
Online surfers tend to prefer easy to use websites, because they do not want to have to know how to use a website every time they find a new one. They should be able to use a website after only a few seconds of window shopping a homepage, any more and they will leave and browse in a different place. The need for fast user interaction is vital and therefore having a fast loading website is also important for a website to succeed. Even with speedier internet connections such as broadband, internet users don’t want to wait around.
Just think, if you go to a shop on the high street and are totally terminated by shop assistants at the counter for 5 minutes, even though you have made it clear you want help. There is a correlation the following to how an internet user may feel, when they get a website that has been poorly designed, is difficult to use, aloof and slow to load. Making sure that a website has been well thought out and also designed with the user in mind, displays a company’s unique providing points within easily recognizable eye catching calls for action and has now a clear, easy to use menu is key to its success.
Thumb Web Design
With recent web design advancements, such as the introduction associated with Flash animation and high definition video content, impressive internet websites have been produced to take advantage of much higher levels of visual effects and connections. However with this ‘high end’ web design, comes a price, often, web designs which rely heavily upon Flash information are often ridiculously slow to load. They often have a progress nightclub, which slowly goes across the web browser to signify in the event the website will finish loading.
This is much like the progress discos that you may be familiar with if you use video editing or 3D copy software, or if you use games consoles where they are displayed whilst you wait for games to load. Internet users on the whole do not want to simply wait 3 – 5 minutes for a web page to load even if it can do feature high resolution images, animation or video. They want quick informative content rich websites. If they wanted to watch the animation or video they would watch TV.
Good Flash Web development
This is not to say that Flash animation is all bad news along with shouldn’t be used in web design. If used subtly and in small amounts it can make a website more visually appealing without slowing the basket full time down too much. Suitable uses for Flash animation with web design are things such as; Flash banner advertisements, Flash videos and interactive Flash forms for online questionnaires as well as business presentations.
Using Flash for a whole website design nevertheless , is not such a good idea. It slows the user’s practical experience down because they have to wait for elements of it to load. In addition, sites totally developed in Flash tend to use strange menu structures and features. This can confuse visitors who all just want to quickly interact with the website and not be amazed by that this menu animates. Just because you can do these things in Flash, that mean they have any real working value in the special. They may look pretty, but if they are not functional and only upset the visitor then they have no real value.