Blogger Outreach and the Specialty Food Industry

Meals is a hugely popular blogging topic. According to FoodBuzz, a resource for all sorts of information related to food blogging, there are about 4, 223 popular food blogs registered on this site alone, at the time of this writing. And Technorati, a much more authoritative tool when it comes to blogging in general, lists some 15, 405 self-governing food blogs, ranging from extensions of huge brands to the minimum mommy food blogger that ever was.

Make certainly no mistake, food and blogging go together like PB&J together with a glass of milk. In my line of work, I chat to a lot of foodies, and one foodie even said to me of which she wished she was a food blogger, just for that reason she could sample and review my client’s meal.

And that is the essence of what this article is about. Blogger outreach and specialty food, and what one has to do with the other.

Combined Came a Food Review

Food blogging hasn’t been around for any length of time to be saying things like, “remember when, ” but there was a time when food blogging meant writing restaurant reviews as well as posting recipes, and that was it. Now, restaurant assessments are nothing to write home about. They’ve been around as long as modern culture sections have been in newspapers. Everyone is used to restaurant reviews.

Nutrition reviews are now commonplace as well, but they are (or, were, well before blogger outreach) largely isolated to food magazines or simply major publications.

If you’ve ever tried to get into a food article or into a major publication, you know what I mean when I say, enjoy. Even the most savvy PR professionals have a tough precious time pitching to food magazines, which pride themselves regarding being able to sniff out the coolest products on earth using their fabulous sharp sense of new food smell.

But when bloggers initiated reviewing foods, these same savvy PR pros caught about the potential. Sure, one blogger writing about your food is interesting. But what about 10? What if 100 wrote about it? Can you imagine if all 100 wrote about it all at the same time?

What if all 80 wrote about your new food at the same time, and that time happened to be just before the holiday shopping season began?

Tapping Into Potential

Too bad blogger outreach isn’t as easy as my last paragraph hints. Finding 100 bloggers who will sample and review your food items – in a positive, helpful way – is no cakewalk. However , it is worth it. And the beauty is that anyone will tap into this potential, from the smallest artisan food creator in Wyoming to the newest brand in SOHO.